Approved versus delivered
Cumulative spend for selected dates · month-end forecast requires complete reporting
Local validated reporting · shared analytical model
Click a brand or state to focus every view. Forecasts depend on approved plans and confirmed vendor coverage; a missing source is never treated as zero spend.
Shared by Budget & Pacing, Media Performance and Conversions · inclusive dates
Pacing targets are summed for the selected dates. The month-end forecast concerns the month containing the end date.
Cumulative spend for selected dates · month-end forecast requires complete reporting
Approval required · incomplete and unplanned items flagged first
Variance from approved daily spend · latest 31 selected days · neutral cells mean no verified target
Week starting Monday · selected dates only
Click a state to focus all three dashboard views
Click a brand to inspect its campaign delivery
Higher values appear darker; higher CPC is not necessarily better
Daily, weekly or monthly delivery for the selected metric
Conversion outcomes are deliberately not inferred from target columns.
Only actual fields present in validated source schemas
Join only after confirming compatible dimensions and attribution rules
Aggregate affiliate cohorts, not customer-level retention